Outi Ylönen

Outi Ylönen has gained significant experience in marketing roles throughout their career. Outi is currently working as a Growth Marketing Manager at Fonecta Oy, where they are responsible for lead generation and revenue growth. Outi has achieved impressive results, including a 68% growth in lead generation, a 483% growth in lead generation through marketing campaigns, and a 70% decrease in cost-per-lead. Outi also focuses on conversion optimization through customer journey and oversees marketing communication, strategy, and activities.

Prior to their current role, Outi served as a Partner at ilona.works, where they managed marketing communication, strategy, campaigns, and activities. Outi played a vital role in building the brand and increasing brand awareness. Outi also set marketing goals and objectives to contribute to the overall growth of the company.

Outi's experience also includes working as a Marketing Planner at POP Bank Group, where they managed marketing campaigns and brand management across various channels. Outi demonstrated creativity in campaign planning and production, both in digital and offline marketing channels.

Outi served as a Marketing Manager at Moppi.com, where they developed and executed communication strategies to support brand development and profitable growth. Additionally, Outi has experience as a Marketing Specialist at Laatukeskus Excellence Finland and as a Project Manager (Marketing) at Marketing Agency Johdin Ltd., where they managed B2C/ Retail Marketing projects and campaigns.

Outi started their career as a Thesis Worker at Faster Horse - postdigital creative agency and later became a Project Coordinator at Management Events Studio, where they gained experience in B2B marketing project coordination, planning, and implementation. Outi also worked as a Marketeer at Trainers' House, where they had responsibilities in lead generation, CRM controlling, and supporting change consultants and project managers.

Earlier in their career, Outi worked as a Salesperson at Esprit. Overall, Outi Ylönen has a diverse range of marketing experience and has consistently demonstrated their skills in achieving growth and success for the companies they have worked with.

Outi Ylönen holds a Bachelor of Business Administration (BBA) in Marketing and Business Management from Laurea University of Applied Sciences. In addition, they have obtained a certification from Trainers' House Growth Academy. However, the specific month and year when they acquired the certification are not provided.