Raf Rasile

Head Of Ocm: Pūnaha

Raf Rasile is an experienced professional in digital innovation and customer experience, currently serving as the Head of OCM: Pūnaha at Fonterra since February 2016, with previous roles including GM IT: Customer, Information Officer APAC, and GM, Customer Experience. Prior experience includes positions as Head of Digital at Anthem, Business Director at Touchcast NZ, and Managing Partner at United Studios, where responsibilities encompassed agency strategy, client management, and business development. Additional leadership roles were held at WPP Deliver/Wunderman and VMLY&R, with foundational experience in production and creative services at GT, DNA Consulting, Wheel, and Microsoft. Raf Rasile is also a CXO Disrupt Panel Member, showcasing a commitment to driving innovation in customer experience. Education includes attendance at Loughborough Grammar School and London Guildhall University.

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