Founded by an Anthropologist & Mathematician, we apply the Mathematics of Product Behaviors to support Food & Beverage companies, retailers, investors, VCs and other stakeholders in Valuing, Designing or Accelerating their food assets (products, brands, services, experiences etc). 

Leveraging 5 academic research fields: Data Analytics, Food Studies, Behavioral Sciences, Financial Theory & Marketing management - We have created our in-house AI model called the Food Asset Valuation Model that runs on our proprietary AI platform.

The applications of our AI platform range from overall valuation of categories & brands, evaluation of existing or new products, concept & product development, competitive strategy & optimization of marketing mix for the F&B Industry.

We have experience in a wide range of categories including Sauces & Condiments, Cheese, Snacking, Ready to Eat Meals, Ice Cream, Chocolates & Candies, Butters, Olive Oil, Pulses & Legumes, Alternative Beverages, Bars & Concept Stores, Food Media, Meats, Alternative Proteins, Dairy, Alternative Dairy, Dietary Supplements & so on.

Our magazine, Food Innovation Quarterly, is the first of its kind amalgamation of ideas & insights from Academia, F&B Businesses & an AI powered platform. Now, we are also expanding to Beauty via our Spin Off - Beauty Analytics.

Food Analytics

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