Dejan Mitrovic is an accomplished entrepreneur and academic with extensive experience in innovation, sustainability, and design. As the CEO and Co-founder of Moree since July 2021, Dejan leads the development of reusable packaging solutions aimed at eliminating single-use plastics in the grocery sector. In addition to this role, Dejan serves as an Ambassador for FoodHack Ljubljana and a Senior Visiting Lecturer at Imperial College London, focusing on entrepreneurship and user-centered design. Previous ventures include co-founding Department 22, where Dejan directed innovation consultancy services, and founding creative enterprises Densters and Kidesign, both aimed at fostering creativity and learning among children. Dejan has also held teaching positions at various prestigious institutions, including Cass Business School and Royal College of Art, contributing to the fields of design and sustainability. Dejan's educational background includes dual MSc and MA degrees from Imperial College London and Royal College of Art, complemented by a BA from Università Iuav di Venezia.
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