Alix Cannon

Alix Cannon (nee Craig) is the Experience Design Director at Foolproof, where they shape and oversee project work while managing and developing a team. Their previous role as Head of Product at Paperchase involved leading the design strategy and enhancing customer engagement across digital products. Prior to that, Alix served as a Senior Product Designer at Farfetch, focusing on B2B systems and user-centered design solutions. Alix has also held positions at EPAM Systems and Great Fridays, specializing in user experience design. They earned a degree in Fashion Design with Marketing from Northumbria University.