Desi Becheva is a seasoned professional in product experimentation and conversion rate optimization, currently serving as a Principal Product Experimentation Consultant at Foolproof since October 2021. Prior experience includes roles at Cheil UK and Creative CX, both as a Conversion Rate Optimisation Specialist, and at Hackett London as a Conversion Rate Optimisation Manager, where site conversion and customer engagement were prioritized. Desi's diverse background also encompasses digital product content management, web content and digital marketing freelancing, and retail operations, with significant roles at renowned companies such as HUGO BOSS and Chandan Export. Academic qualifications include a Bachelor of Arts in Business Management from the University of Westminster and ongoing studies in Systems Thinking in Practice at The Open University.
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