Tim Loo

Tim Loo has over fifteen years of experience in the field of user experience and design. Tim is currently the Executive Director of Strategy at Foolproof, an experience design agency. Prior to joining Foolproof, Tim was the Vice President of UXPA UK and the Executive Director of Strategy at www.iii.co.uk.

Tim has also been an Advisory Board Member at UX STRAT since February 2013. In this role, they have helped UX leaders, strategists, researchers and senior practitioners discuss the latest trends in strategic experience planning and design.

In addition to their work in the private sector, Tim has also been involved in politics. Tim served on the 2011 Elections Committee for UPA International and was the Marketing Director for www.iii.co.uk from June 2001 to March 2004.

Tim Loo has completed a Graduate Diploma in Information Technology from the University of Technology Sydney, and a Batchelor of Economics (Actuarial) from Macquarie University.

Some of their coworkers include Salma Yousafzai - Senior Client Partner, Richie Stote - Senior Client Partner, and James Reeve - Executive Director, Experience Design. Their manager is George Ioannou, Managing Partner.