Allan Nelson

Allan Nelson is a seasoned professional with extensive experience in the hospitality and marketing sectors. As the CEO and Co-Founder of For-Sight since January 2007, Allan drives the vision to integrate data as a vital asset within the hospitality industry through an innovative data platform focusing on visualization, governance, and consolidation. Prior to this role, Allan co-founded and served as a Director at Forth Communication Ltd from September 1998 to August 2021, where Allan played a strategic role in multiple product areas, including marketing communications and hospitality SaaS. Allan's leadership enabled the establishment of in-house data processing functions, enhancing control over customer data and facilitating significant project management for major financial clients. Allan holds a BA (Hons) in History & Politics from the University of Dundee and an MA in Marketing from Ulster University.