Alex Smith is a seasoned growth leader with 15 years of experience in driving multi-million B2C SEO channels, specializing in brand, product, and affiliate strategies. Alex currently serves as the Director of SEO & Growth at Forbes, where they oversee a 200+ person growth function and are accountable for high-quality editorial publishing across various competitive sectors. Previously, Alex held the position of Group Head of SEO at Gamesys from 2013 to 2018 and worked as a Managing Consultant at a private agency from 2020 to 2022, focusing on in-house SEO affiliate functions in the financial space. Alex has also contributed as an SEO Specialist, Domain Analyst, and Publicist for various companies from 2009 to 2013, and served as the Head of SEO at Catena Media between 2018 and 2019.
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