Laura Heller is a seasoned contributor and editor with extensive experience in the retail and marketing sectors. Currently writing for Forbes.com, Laura covers various retail topics through the blog "The Point of Purchase." Previous roles include Director of External Communications at Performics, where Laura managed press communications for a global search marketing brand and supported industry events. As an Editor at Retail Dive, Laura oversaw multiple publications, significantly increasing newsletter subscriptions, and won awards for editorial work. Additionally, Laura has served as an Adjunct Professor at Columbia College Chicago, teaching B2B journalism, and held positions with several notable publications including FierceMarkets, Yahoo!, and The Week. Laura earned a BA in Journalism from the University of Iowa.
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