Michelle Evans is a seasoned expert in retail and digital consumer insights with over a decade of experience at Euromonitor International, where current roles include Global Lead and Senior Head of Global Digital Consumer Research. Key achievements include driving thought leadership on digital transformation and spearheading global research programs. In addition to contributions at Euromonitor, Michelle serves on the Steering Committee of the National Retail Federation's Industry Partner Council and advocates for non-retail members. As a Forbes Retail Contributor, Michelle explores the impact of disruptive technologies on commerce. Previous roles include Associate Research Director at Crain's Chicago Business and reporter positions at Medill News Service and Bloomberg LP. Michelle holds a Bachelor of Arts in Psychology and Communications from DePauw University and a Master of Science in Journalism from Northwestern University.
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