Roger Dooley

Roger Dooley is a prominent keynote speaker and author known for expertise in neuromarketing and customer engagement. As the founder of Dooley Direct LLC, Roger focuses on utilizing brain and behavior science to enhance marketing effectiveness. With an extensive background, Roger has authored influential works including "Brainfluence" and "FRICTION," which have received accolades from strategy+business. In addition to hosting the "Brainfluence Podcast," Roger serves as faculty at the Universitat Autònoma de Barcelona's Masters Degree in Neuromarketing program and contributes to Forbes with practical insights on leveraging behavioral research in marketing. Roger's experience also includes advisory roles and previous leadership positions in digital marketing and community-building initiatives. Educational credentials include a BS in Chemical Engineering from Carnegie Mellon University and an MBA in Management from the Haslam College of Business at the University of Tennessee.