MacArena Herrera

VP Of Digital Marketing at Force Factor

Macarena Herrera has a diverse work experience spanning various roles and industries. Macarena started their career as an Internship - Accounting Assistant at Guyer & Regules in 2003. Macarena then worked as an Analyst, Associate, and Senior Associate at Grant Thornton Uruguay from 2004 to 2010. In 2011, they joined IDEXX as a Strategic Marketing Intern, where they developed strategies for entry into new markets. Macarena also worked as a Tuck Global Consultancy Project - External Consultant at John Grove & Partners - Luxury Brand Management. Herrera pursued their MBA in Marketing and General Management at the Tuck School of Business at Dartmouth College from 2010 to 2012. Macarena worked as a Program Manager at ScienceFirst, LLC from 2013 to 2014, and later as a Senior Business Development Manager from 2015 to 2016. From 2016 to 2023, Herrera worked at Reckitt in various roles, including Associate Brand Manager, Amazon Marketing Manager, and Ecommerce Retail Media Lead. Macarena is currently serving as the VP of Digital Marketing at Force Factor since 2023.

Macarena Herrera completed their MBA in Marketing and General Management at The Tuck School of Business at Dartmouth from 2010 to 2012. Prior to that, they pursued their Bachelor's degree in Business and Accounting, earning a CPA, at Universidad de la República from 2001 to 2007. In 1999 and 2000, they attended Instituto Juan XXIII, although no degree or field of study is specified for this period.

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Previous companies

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Timeline

  • VP Of Digital Marketing

    April, 2023 - present

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