Eric Mercado

Eric Mercado is a seasoned professional in the automotive marketing industry, currently serving as President and Co-Founder of wedrive since May 2019. In this role, Eric focuses on driving organizational success and growth through innovative audience-based marketing solutions and building a team of performance managers. Additionally, Eric has been a Partner at Force Marketing since January 2007, where responsibilities include educating the automotive industry on core values and fostering successful client partnerships. Previous experience includes leadership positions at Fitzpatrick Advertising and LSI Holdings, where Eric contributed to sales training and business development. Eric holds a Business Marketing Management degree from the University of South Florida Muma College of Business and an Associate's degree from the University of Central Florida.