Taylor MacKay

Taylor MacKay is a skilled marketing professional currently serving as a Performance Marketing Copywriter at BM Digital and a Senior Marketing Copywriter at ForceField, both positions held since September 2023. With expertise in developing data-driven ad copy and implementing performance metrics, Taylor focuses on enhancing conversion rates and user engagement while collaborating with cross-functional teams. Previous experience includes roles as a Teacher and Content Writer and Designer at a private company and TS Solutions, respectively, where Taylor developed website content and executed marketing strategies. As the Founder of OLI + OAT, Taylor successfully analyzed operations, managed contractor relationships, and organized promotional campaigns. Earlier experience as a Software Support Analyst at OpenText involved improving client software experiences and facilitating training programs. Taylor holds a Bachelor’s of Education from the University of Ottawa and a Bachelor’s degree from the University of Waterloo.