Heather Smith is an accomplished Product Owner at FordDirect since August 2019, specializing in optimizing shopping tool applications and enhancing product efficiencies through strategic collaboration and user experience analysis. Prior experience includes serving as a Senior Analyst at MRM//McCann, where Heather developed and presented performance and analytics recommendations, and as a Web Analyst at Blue Cross Blue Shield of Michigan, focusing on website metrics and marketing campaign tracking. Earlier roles include Market Research Specialist at CU Solutions Group, Sales and Marketing Analyst at First State Bank, and Sales and Marketing Associate at Titan Consulting Group. Heather holds an MBA in Marketing from Walsh College and a BBA in Marketing from Western Michigan University's Haworth College of Business.
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