FordDirect provides a comprehensive Web presence and offers digital marketing services that help Ford and Lincoln franchised dealers sell more vehicles. 

Automotive

FordDirect

FordDirect's headquarters in Dearborn, MI, United States

The Digital Performance Management team at FordDirect focuses on optimizing the online performance of Ford and Lincoln dealerships. By analyzing digital marketing strategies, tracking key metrics, and providing actionable insights, the team empowers dealers to enhance their web presence, drive sales, and improve customer engagement in the competitive automotive market.

Digital Performance Management

The Leadership Team at FordDirect drives the strategic vision and operational effectiveness of the company. Comprising key executives from technology, finance, compliance, and product management, the team collaborates to enhance digital marketing solutions and ensure seamless integration of services for Ford and Lincoln dealers. Their collective expertise fosters innovation and strengthens dealer engagement, ultimately aiming to boost vehicle sales and client satisfaction.

Leadership Team

The Technology Development team at FordDirect is responsible for creating and enhancing digital solutions that empower Ford and Lincoln dealers to optimize their online presence and drive vehicle sales. This team leverages expertise in software development, cloud services, data architecture, and cybersecurity to innovate and implement cutting-edge technologies that improve digital retailing experiences and ensure robust security measures for sensitive customer data.

Technology Development

The Marketing and Communication team at FordDirect focuses on developing and executing strategic advertising and communication initiatives that enhance brand visibility and drive customer engagement for Ford and Lincoln dealers. They leverage digital marketing tools, manage CRM systems, and analyze data to optimize campaigns and improve the overall customer experience, ensuring that dealers can effectively reach and convert potential buyers.

Marketing and Communication

The Data and Analytics team at FordDirect is responsible for leveraging data-driven insights to optimize digital marketing strategies and enhance dealer performance. They utilize advanced analytics and business intelligence to uncover trends, drive product innovation, and support decision-making processes that ultimately maximize vehicle sales for Ford and Lincoln dealerships.

Data and Analytics

The Finance and Accounting team at FordDirect plays a vital role in overseeing the company's financial health and ensuring accurate financial reporting. They manage budgeting, forecasting, and analysis to support business decisions, while also handling accounts payable and cash management to optimize financial operations. Their expertise ensures that FordDirect's financial practices align with industry standards and support the overall mission of enhancing dealer sales through effective digital marketing services.

Finance and Accounting

The Legal and Compliance team at FordDirect is responsible for ensuring that all digital marketing services and operations adhere to applicable laws and regulations. They provide legal guidance, support privacy operations, and manage compliance initiatives to protect the company's interests while facilitating a trustworthy environment for Ford and Lincoln dealers. Their efforts help mitigate risk and enhance the integrity of FordDirect’s business practices.

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Leadership Team

Technology Development

Marketing and Communication