Matthew A.

Matthew A. has a diverse work experience in marketing and leadership roles. Matthew is currently the Chief Marketing Officer (CMO) at Fore Coffee, where they focus on branding, campaign and awareness, product development, performance marketing, Customer Experience, and LTV. Matthew was previously the VP of Marketing at Fore, overseeing brand positioning, customer engagement, and executing marketing plans.

Before joining Fore Coffee, Matthew served as the Head of Marketing at Rata.id, where they developed the brand strategy and launched multi-channel campaigns to drive growth. Matthew was also the Head of Marketing at CoHive, responsible for crafting GTM marketing strategies and overseeing marketing pillars such as digital marketing, brand communication, community/events, and partnership customer acquisition.

Matthew's career started at GoWork, where they held the roles of Head of Marketing and Sr. Community & Marcomm Manager. In these positions, they developed integrated marketing strategies, initiated customer acquisition campaigns, and coordinated promotional materials and events.

Prior to GoWork, Matthew worked as a Marketing Promotion & Event Manager at CENTRAL Group of Companies and Jr. Promotion Manager at Femina Group. At PT HM Sampoerna Tbk., they served as a Sr. Promotion Supervisor.

Overall, Matthew A. has extensive experience in marketing strategy, brand development, customer acquisition, and event management in various industries.

Matthew A. attended Universitas Airlangga from 2007 to 2012, where they earned a Bachelor's Degree in Humanities/Humanistic Studies.