Forebrain
Billy Nascimento serves as the CEO of Forebrain since December 2009, where leadership is focused on disruptive innovations at the intersection of cognitive neuroscience and technology, striving to enhance brand marketing strategies through scientific insights. Nascimento is also the CEO of Athention, aiming to transform society through neuroscience-enhanced education, and leads the graduate program in Consumer Neuroscience at ESPM. Additionally, Nascimento has held various academic roles, including senior professor and visiting professor at multiple institutions, while previously serving as the Local Chair for Brazil at the Neuromarketing Science and Business Association. Educational background includes a PhD in Neurophysiology, a Master's in Neuroeconomics, and a Bachelor's in Biomedicine from Universidade Federal do Rio de Janeiro.
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Forebrain
Forebrain is the first company in Brazil to develop neuromarketing research. Using neuroscience methods to better understand consumer behaviour, we help brands create marketing strategies that reach into the unconscious mind. Forebrain é a primeira empresa a desenvolver pesquisas de neuromarketing no Brasil. Fazendo uso de métodos neurocientíficos para entender de maneira profunda o comportamento do consumidor, nós ajudamos marcas a criar estratégias de marketing capazes de atingir o inconsciente do consumidor.