Lars Dissing

Lars Dissing is the Country Director at Forenom, where they oversee operations in Germany and Denmark, managing a significant portfolio of serviced apartments. Previously, Lars held various leadership roles, including Scandinavian Commercial Director at Avis Budget Group and Director of Franchising for IWG plc in the Nordics. Lars has a background in sales and marketing, having served as Franchise Director for Avis & Budget in Denmark, and has actively contributed to strategic initiatives across multiple countries. Lars completed their HD in Marketing Management at Copenhagen Business School from 1997 to 2002.