Elena Lopanova

Elena Lopanova is a seasoned marketing professional with extensive experience in leadership roles across prominent companies. Currently serving as CEO of FOREO Russia & CIS since August 2018, Elena oversees marketing strategy, brand management, and team development, with a focus on maximizing profitability and exploring market opportunities. Prior to FOREO, Elena held significant positions at L'Oréal, including Group Brand Manager for VICHY, where strategic marketing and brand portfolio management were key responsibilities, and in various roles dedicated to brand development for MATRIX and REDKEN. Additional experience includes a position as Brand Communications Manager at adidas and early career work as a Junior Media Planner at MPG. Elena holds an honors degree in Strategic Management from the Russian Plekhanov Academy of Economics.