Evan Lai is an experienced professional currently serving as the General Manager for Western Europe at FOREO since September 2017, overseeing brand development and strategic objectives across various business lines in countries such as Spain, France, and the Benelux region. Prior to this role, Evan operated as a self-employed Project Consultant, managing projects in health and wellness and luxury sectors from April 2015 to September 2017. Previous experience includes Project Manager at Octave, Program Manager at Apple, and Sales Director at naked Group, along with a foundational role as a Senior Analyst at The Beijing Axis. Educational qualifications include a BA Honours in International Relations from the University of the Witwatersrand and additional studies at Beijing Language and Culture University.
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