Jeff Reading is a proven entrepreneur and leader in energy innovation, currently serving as CEO of Actions Matter, Inc., where they focus on energy efficiency, climate change mitigation, and environmental sustainability. They have extensive experience in both the private and public sectors, including roles as Lead of the Ecological Footprint Project for the City of Calgary and as an Associate Professor at the University of Calgary's Werklund School of Education. Jeff has held various leadership positions, such as Chief Development Officer at SolarSteam Inc. and Director of Innovation at Scovan Engineering. They possess a Master of Arts in Curriculum Design and Leadership from San Diego State University and multiple degrees including a Bachelor of Arts from York University and a Bachelor of Education from Queen's University.
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