Mitchell Hanson

Mitchell Hanson is an accomplished marketing executive with extensive experience in demand generation and marketing leadership across multiple organizations. Currently serving as Vice President of Marketing and Demand Generation at Forethought since April 2023, Mitchell previously held senior roles at ZoomInfo and Hanzo, contributing to significant revenue growth and establishing industry leadership. Notable achievements include defining the customer feedback management category at AskNicely, securing a $10M venture capital investment, and being recognized with multiple awards, such as the 'Emerging Company of the Year' at the New Zealand High Tech Awards. Mitchell's work at Zapproved transformed marketing operations, earning recognition in the top 1% of Vista portfolio companies. With a strong focus on B2B digital marketing strategies and growth-phase companies, Mitchell also possesses a diverse background in freelance consulting and has held various marketing roles at companies such as Airship and Higher Logic. Education includes a BS in Social Sciences and Music from the University of Oregon and further studies at Portland State University's School of Business.