Forethought
Antony P. has a diverse work experience spanning over 20 years. Antony started their career as an intern at Virtusa in 2002 and went on to work as a lead .NET engineer and project manager at John Keells Holdings from 2004 to 2007. Following that, Antony joined Emirates Airlines as a senior software engineer before transitioning to eCollege in 2009. At eCollege, they served as a senior software engineer (.NET) until 2011 when they moved to Forethought. At Forethought, Antony held various roles including solutions architect, head of DevOps and applications, head of application development, and currently, as the head of app development and IT.
Antony P. obtained a BSc (Hons) degree in Information Systems from The Manchester Metropolitan University, where they studied from 2000 to 2004.
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Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.