Formative
Emalie Soderback is a seasoned professional in film programming and content strategy, currently serving as a Senior Strategist and Content Strategist at Formative since February 2024 and as a Shorts Programmer for SIFF since February 2023. Emalie has extensive experience in film curation, having previously held similar roles at both the North Bend Film Festival and SIFF in various capacities, including Festival Publications Manager. At Scarecrow Video, Emalie has contributed to customer service and community outreach while co-hosting the YouTube show "Viva Physical Media." Emalie has also worked as a Creative Content Writer at Marketeering Group and has a Bachelor of Arts in Film/Cinema/Video Studies from Seattle University.
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Formative
Strategy led digital. It’s about focusing on the ‘why’ as much as the ‘what’ and the ‘how.’ We have the experience to get to answers and to market quickly, and we help clients do smart and impactful things. Sometimes that’s about making existing programs better, and sometimes it’s about reinventing what our clients do, exploring the edges ofsocial, mobile and cross-device experiences, and the technologies that enable them. We are big agency players in a small, nimble package. Take a closer look and see for yourself.