Jonathan Rosoff

Founder & Chief Executive Officer at Formative

Jonathan Rosoff has a diverse work experience spanning several industries and roles. Jonathan founded and served as the CEO of Formative, a company they started in 2013. Prior to that, they served as a Board Trustee and Executive Committee Member at Seattle Opera since 2009. In 2012, they founded and acted as CEO of Nest Organizer.

Between 2006 and 2010, Rosoff held the position of SVP, Global Microsoft Client Partner at Avenue A | Razorfish, where they managed the Microsoft relationship and oversaw overall profit and loss, account vision, strategic growth, partnerships, and execution. At Fabric Worldwide in 2010, they held the role of General Manager of North America, and from 2004 to 2005, they were the Executive Director of Planning and Analysis at Circles.

Rosoff began their career at Economists Incorporated as a Research Associate from 1991 to 1993. Jonathan then joined JP Morgan as an Associate from 1995 to 1998. From 1998 to 2004, they held two roles at Digitas Strategy & Analysis: Vice President, Director, and later became the Global Head of Measurement & Analysis. In these positions, they were responsible for major marketing consulting engagements, analytics work, and leading a team of professionals.

Overall, Rosoff has demonstrated leadership, entrepreneurship, and analytical expertise throughout their career.

Jonathan Rosoff attended Columbia Business School from 1993 to 1995 where they obtained their Master of Business Administration (MBA) degree with a focus on Marketing. Prior to that, they completed their Bachelor of Arts degree in Economics, Phi Beta Kappa at Cornell University from 1988 to 1991. Additionally, Jonathan also attended Leonia High School, although the specific dates or degree obtained are not provided.

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Timeline

  • Founder & Chief Executive Officer

    April, 2013 - present