Lee Sherman is a Partner at Formative, where they set the vision and strategy for big data and media analytics. With over 15 years of experience in digital marketing, Lee has worked with C-level clients from Fortune 100 companies, providing data-driven insights to enhance consumer experiences and drive revenue growth. Previously, Lee held senior positions at Razorfish, including President of Asia Pacific operations, where they established several innovative teams and strategies that enhanced client satisfaction and operational efficiency. Lee graduated with a Bachelor's degree in Economics and Psychology from Pitzer College, a Juris Doctor from the University of Puget Sound, and an MBA in Marketing Strategy from the University of Michigan.
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