We build Loyal Followings. Working at the pace of culture, we reinvent consumer connectivity, building brands through relationships measured on emotional strength. #weareFKA

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Formerly Known As

Formerly Known As' headquarters in Brooklyn, NY, United States

Gersson Arce

Danielle Donnelly

Tanika Gallon

Vidhu Kalia

Jonathan Andrews

Mike Gellerman

The Marketing Operations Team at Formerly Known As plays a crucial role in optimizing and executing marketing strategies that foster deep consumer connections. They manage project timelines, coordinate campaigns, and leverage data analytics to enhance brand relationships, ensuring that every initiative aligns with the company’s mission of building loyalty through emotional strengths. Their collaborative efforts drive efficiency and innovation in marketing processes across the organization.

Marketing Operations Team

The Creative and Design Team at Formerly Known As is responsible for developing innovative and emotionally resonant brand identities that foster deep connections with consumers. Through a collaborative mix of copywriting, visual design, and strategic production, the team crafts compelling campaigns and digital experiences that captivate audiences and reinforce the company's mission of building loyal followings.

Creative and Design Team

The Data and Analysis Team at Formerly Known As specializes in transforming raw data into actionable insights that enhance brand engagement. By leveraging advanced analytics and cutting-edge data engineering, the team assesses consumer behavior and emotional connections, guiding strategic decisions to strengthen loyalty and drive impactful marketing initiatives.

Data and Analysis Team

The Leadership Team at Formerly Known As is responsible for shaping the strategic direction of the company while fostering innovation in brand engagement. Comprising key executives from strategy, marketing, and creative disciplines, the team collaborates to cultivate deep emotional connections with consumers, ensuring that elevated brand loyalty is at the forefront of all initiatives.

Formerly Known As

Org chart

Teams

Marketing Operations Team

Creative and Design Team

Data and Analysis Team

Leadership Team

Offices

Formerly Known As

Org chart

Teams

Marketing Operations Team

Creative and Design Team

Data and Analysis Team

Leadership Team

Offices

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