JA

Joe A.

VP Product Design at Formidable

Joe A. has extensive work experience in the field of product design, creative direction, and user experience (UX) design. Joe is currently serving as the VP of Product Design at Formidable, where they lead both internal design efforts and manages design client engagements. Joe was previously the Creative Director and Design Lead at the same company, where they established internal design standards, built out a team of designers, and ensured that design was seamlessly integrated into the overall product development process.

Prior to their role at Formidable, Joe worked as a Co-Host at Designer&Designer, where they utilized their expertise in digital design and strategy. Joe also held the position of Partner at Primer&Co., where they conceived the company, led UX and UI teams, acted as the creative lead for digital products, and managed subcontractors for project creation.

In addition, Joe has worked as a Freelance Creative Lead, Designer, and Illustrator at their own company, www.JoeAlter.io. Joe provided design and strategy services to various clients, leading projects from concepting to deployment. Joe has also served as the UX Lead at GYST Now, Inc., where they played a key role in conceptual discussions, led the creation of a new digital product, and collaborated closely with developers to ensure the strategic vision was implemented effectively.

Other notable positions in Joe's work history include Associate Creative Director at Glympse, Senior UX Designer at Tether, Inc., Mobile Design Director at pinch/zoom, and Senior Interactive Art Director at Wilson. Joe has leveraged their skills in narrative user flows, visual design, and UX solutions to deliver high-quality digital products for a diverse range of clients.

From 1996 to 2000, Joe A. attended the University of Southern California, where they obtained a Bachelor of Arts degree in Film Production with a focus on Animation.

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