Jay Shek is the founder of Formula, an AI-native growth agency for rapidly scaling D2C health and e-commerce brands. They previously served as Director of Product Management at Noom from 2019 to 2024, leading product teams across Coaching, Community, Core + Growth Experimentation, Data/AI Platform, and Product Operations. They were VP, Consumer Product at Hone Health from 2024 to 2025 and co-founded Locality, where they served as CEO from 2011 to 2016. Earlier in their career, they held roles including CFO at Betable (2008–2011), Product Manager at Facebook (2017–2019), Finance & Analytics Lead at HP (2007–2008), and Marketing Manager at Snapfish/Hewlett-Packard (2006–2007).
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