Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that introduced D1 Grand Prix to the United States. The new entity would solely own, operate and launch the first official drifting series in North America. 2016 will be Formula Drift's sixteenth year of competition.

Automotive

Sports

Formula DRIFT

Formula DRIFT's headquarters in Signal Hill, CA, United States

This department oversees the planning, execution, and optimization of operational processes to ensure efficient business performance.

Operations Management

The Motorsports Team at Formula DRIFT is responsible for the preparation, execution, and management of competitive drifting events across the series. This team includes professional drivers and automotive technicians who fine-tune vehicles for optimal performance, while sponsorship management associates work to secure partnerships and enhance the visibility of the events. Together, they ensure a seamless and exhilarating experience for both participants and fans, showcasing the skill and excitement of drift racing.

Motorsports Team

The Media and Communications Team at Formula DRIFT is responsible for creating and disseminating content that showcases the excitement and culture of drifting. This team manages live broadcasts, develops marketing materials, produces engaging visual storytelling through photography and videography, and ensures timely and accurate reporting on events, enhancing fan engagement and brand awareness.

Media and Communications Team

This department focuses on managing and optimizing driving activities and performance.

Driving Operations

This department provides strategic direction and decision-making at the highest levels of the organization.

Executive Leadership

This department is responsible for driving revenue through customer acquisition and relationship management.

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Motorsports Team

Media and Communications Team

Driving Operations

Executive Leadership

Sales Department