Founded in 2020, Formula S7 is a fashion label that is difficult to ignore. Offering both Men's and Women's designs that are created in the US with a BIG personality. Formula S7 gives you comfortable street-wear that is directly inspired from it's seasonal collections. From the unique, hand-made, luxury pieces to the street, YOU choose your style when you have something important to say. So, SAY it!

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The signature hand-painted moral messages can be seen featured as statement graphics and hidden in the linings of jackets and pockets meant to create an uplifting, humorous mood while trying to understand how the outside reality world vs. the inside imaginative mind connects. Heavily influenced by the 90's with a sense of nostalgia, the digital age, and glamour with a re-imagining of what modern sport means, FS7 is a beautiful chaotic contradiction. From soft vs. hard fabrics to creating a protected outer shell and exposed inner self, to creating interactive designs for an element of play, FS7 focuses on details with a strategic placement of design lines. 

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With a love of nature, designs are organic and, yet mathematical and fabric is natural and luxurious, from leather, cotton, and silk, to velvet, sequins, and faux fur/feathers.

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Formula S7

Formula S7's headquarters in Austin, United States

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