James Mason is a seasoned professional in fan engagement and client strategy within the sports industry. As the Senior Fan Engagement Manager at Formula 1 since January 2026, James leads initiatives to enhance fan interaction. Prior to this role, James served as Client Strategy Manager for EMEA at Genius Sports, focusing on developing fan engagement strategies for various clients. James's background includes managing partnerships with key accounts at Dizplai and marketing initiatives at Kent Cricket, enhancing digital presence and revenue. James holds a degree in International Relations & Politics from Loughborough University and has also studied at Universidad Carlos III de Madrid.
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