Michael Lopez

Michael Lopez is a seasoned solopreneur specializing in growth marketing and paid media strategy, with a focus on B2B SaaS. They have a proven track record of driving revenue growth through data-driven strategies and high-performing teams, most recently serving as a Senior Demand Generation Consultant at Formulytic, where they developed an account-based marketing strategy that increased key account engagement by 36%. With a strong foundation in digital marketing, Michael's experience spans several roles, including Social Media Analyst and Digital Marketing Manager, complemented by an MBA in Marketing from the University of Phoenix. Currently, they operate The Lopez Group LLC and are actively involved with organizations like RevGenius and Exit Five.