Jacob Hoff

Jacob Hoff is a senior product designer and design leader with over 10 years of experience in creating software and digital solutions. Currently, they lead the design efforts at Fortnox Finance, focusing on user experience and data-driven design. Jacob has previously held roles as a senior UX designer, design lead, and assistant lecturer, where they emphasized the importance of measurable goals and empowering teams. Their background includes a degree in Information Architecture and extensive experience in UX/UI design across various companies.