Sofia Juhlin

Sofia Juhlin is a seasoned marketing professional currently serving as the Marketing Director for Enterprise Customers at Fortum since November 2022, following a role as the Head of Marketing for Enterprise. Prior experience includes leadership in marketing for TIER Mobility as Head of Marketing Nordics, where Sofia was instrumental in building a Nordic PR and marketing team. As Chief Marketing Officer at Reason Studios, Sofia focused on aligning marketing strategies with growth targets, while at Mynewsdesk, Sofia managed global marketing communications and drove annual brand strategies across multiple markets. Previous roles also include Marketing Manager at Keybroker, Business Analyst at Microsoft, and Management Consultant at Greenwich Consulting. Sofia holds a PhD Marketing Workshop from Yale School of Management, a Master’s degree in International Business from Queensland University of Technology, and a Bachelor’s degree in Business Administration and Economics from Stockholm University.