Aaron Lim

Aaron Lim is a seasoned professional in the fields of product management and sales coaching, currently serving as Co-Founder at Forward Labs since January 2023, focusing on enhancing sales hiring, onboarding, and training. Prior experience includes a role as Lecturer at SGInnovate, where Aaron developed a product management course for mid-career professionals, and as Lead Product Manager at Xendit, where responsibilities included building payments infrastructure for Southeast Asia. Early career experiences involve participating in a rotational graduate program at Singtel, working in customer relationship management at ZALORA Group, and serving as an Analyst at Quest Ventures. Educational credentials include a Bachelor of Business Administration from the National University of Singapore, complemented by studies at Stanford University and The Wharton School.