Sam Schoonover

Sam Schoonover is a seasoned professional in the entertainment and marketing sectors, currently serving as Cofounder at Forward Studio and Wide Worlds. With a rich history at Coachella Music Festival as Innovation Lead, Sam oversees strategy for emerging technologies, including gaming and AI. Previous experience includes a role as Music Curator at Sounds via Sam and Brand Director & Co-Producer at Splash House, where festival branding and community engagement were key responsibilities. Sam began at Goldenvoice as Program Coordinator, facilitating digital initiatives for multiple festivals. Educational background includes a B.A. in Integrated Marketing Communications from San Diego State University.