Bala Murugan possesses extensive experience in digital marketing and paid search analysis, currently serving as Assistant Manager and formerly as Senior Paid Search Analyst at ForwardPMX since 2017. Prior to this role, Bala was an Online Marketing Executive at Mouseback Solutions Pvt Ltd. from January 2013 to December 2016 and worked as a PPC Analyst at DWI for a brief period in 2012. Bala holds a Master of Business Administration (MBA) in Retail and Supply Chain Management from Anna University (2009-2010) and a Bachelor of Engineering (BEng) in Computer Science from Kongu Engineering College (2005-2008).
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