Hilfa Akmal

Hilfa Akmal is a skilled Senior Creative Designer at Forwrd, with a strong focus on conceptualizing and designing visual assets for direct-to-consumer brands, in alignment with e-commerce best practices to drive conversions. Since February 2020, Hilfa has collaborated with a creative strategist to develop data-driven visual strategies and has a background as a Creative Designer, optimizing design elements for improved user experience and conversion rates. Previous experience includes serving as a Multimedia Designer at Wynter Agency, where Hilfa created visual imagery for websites and communicated design ideas through user flows and wireframes. Hilfa holds a Bachelor's degree in Database Management from Universiti Teknikal Malaysia Melaka.