Joni B.

Joni B. is a Brand & Performance Marketing Strategist currently serving as a Sr. Global Marketing Manager at Fossil Group, Inc. With a Bachelor's degree in Business Administration from the University of North Texas, Joni previously held various roles in marketing and advertising, including Director of Digital Media at Rent-A-Center, where they developed performance marketing strategies and managed multi-million dollar budgets. Known for a unique blend of creative leadership and analytical thinking, Joni specializes in social media marketing, strategic planning, and data analysis, staying energized by the dynamic media landscape and current industry trends.