Sara Barbi is a global-minded media and marketing professional with over six years of experience in international markets, focusing on media strategies and multi-channel activations for notable global brands. Currently part of the Global Marketing team at Fossil Group, they lead integrated paid media strategies across EMEA and ensure alignment with brand objectives. Known for an analytical mindset and a passion for innovation, Sara explores the intersection of creativity and technology in their blog and newsletter, promoting insights on media and experiential marketing. They hold degrees from Università Cattolica del Sacro Cuore and have pursued further education in digital marketing and pop-up shop design.
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