Guochen Li

Guochen Li is an experienced General Manager and Assistant President at FOSUN, overseeing the gold jewelry division of YUYUAN with a business size over 20 billion. They have a strong background in brand management and possess a passion for data-driven marketing, complemented by their experience as Deputy General Manager at Digitalks, where they founded the company providing digital marketing solutions. With past roles including National Sales Development Director at 上海家化 and Regional General Manager at OYO, Guochen has a proven track record in business development, trade marketing, and team leadership across various sectors in the retail and FMCG industry. Guochen holds dual Bachelor's degrees in Business Management and Electric Commerce from 上海财经大学.