Lydia Lovig

Lydia Lovig is a seasoned professional with extensive experience in sales, marketing, and business development within the consumer packaged goods (CPG) sector. As the Founder and Principal of Lydia Charlotte International since February 2016, Lydia specializes in crafting market strategies that enhance retail placements, consumer awareness, and direct-to-consumer sales. Lydia also serves as a Retail Advisor for FounderMade, facilitating connections between events, brands, and the retailer platform. Additionally, Lydia is the Director of New Business Development at ELEVEN by Venus Williams, where innovative wholesale partnerships have been established. In past roles, Lydia has held significant positions such as Retail Director for BIOEFFECT and Global Retail Director for Cannuka, contributing to successful retail strategies and partnerships. Lydia's educational background includes a Bachelor of Arts in Economics and History from the University of Virginia and a management development program at The London School of Economics.