FoundEtc is a technology company helping people discover the joy of secondhand shopping—without the overwhelm.

Our platform uses AI-powered search to make resale inventory more findable and shoppable, whether you’re browsing from home or standing in front of 10,000 thrift store shelves. From vintage tools and gently used kitchenware to the elusive pre-owned gem you didn’t know you needed, we connect eco-conscious buyers with curated finds across flea markets, thrift stores, and antique shops.

We partner directly with vendors and market owners, helping them reach new customers, drive foot traffic, and increase average transaction value. FoundEtc isn’t a point-of-sale system or an e-commerce checkout—it’s a discovery engine for the circular economy.

As the resale space expands, our goal is to bring modern tools to an often-overlooked market—supporting sustainable small businesses and helping everyday shoppers break the habit of buying new.

Launching in late 2025, visit www.foundetc.com to apply for early access!

We’re currently growing our team and always open to connecting with people and investors passionate about sustainability, design, secondhand culture, and AI-driven tools that make everyday life just a little easier.

FoundEtc

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