Jason S. is a seasoned professional in commercial strategy and innovation, currently serving as the Global Commercial Director at Founteyn since March 2025. Previously, Jason held the position of Director, Global Commercial Strategy & Ventures at PepsiCo from September 2021 to February 2025, where key responsibilities included managing a multi-million-dollar investment portfolio and driving strategic partnerships in the emerging beverages sector. Prior to PepsiCo, Jason worked at Anheuser-Busch InBev as the Head of Marketing Innovation Strategy & Pipeline for Europe, directing a significant innovation portfolio. Jason's career also includes roles at ZX Ventures, where the establishment of a beverage business in South Africa was a highlight, and Co-Founder & COO of Canvas, which focused on a functional beverage startup. Educational qualifications include an MBA from Duke University and a BA in International Studies from the University of North Carolina at Chapel Hill.
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