Ching Fen Lai is a seasoned professional in global sales and business development, currently serving as Global Sales Operation Manager and Team Lead for Sales & Customer Success in the Asia-Pacific region at FOURSOURCE since June 2018. Ching has demonstrated expertise in developing global business strategies, conducting market research, and enhancing team coordination and adaptability. Previous experiences include a Sales Assistant role at Galeries Lafayette, where responsibilities encompassed visual merchandising and customer acquisition, as well as a Marketing Specialist position at Eden Social Welfare Foundation, focusing on marketing campaigns and brand strategy. Ching also held positions as a Marketing Assistant at E-TRON AUTO.CO., Ltd. and as a Project Assistant at Chinese Culture University. Academic credentials include a Master of Arts in Chinese-European Economics and Business Studies from The Berlin School of Economics and Law and a Bachelor’s degree in German Language and Literature and International Hotel Management from Chinese Culture University.
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