Barry Lane

Barry Lane is an experienced product marketing professional currently serving as the Director of Product Marketing at Fourth, where Barry has led the global launch of the AI product Fourth iQ and is the EMEA Hospitality GTM lead. Prior to this role, Barry founded a consultancy providing GTM strategy advice to analytics startups after leaving Peak, where Barry held several positions including Head of Market Analysis & Strategy and Senior Product Marketing Manager. Barry has a robust background in customer analytics and product management, demonstrated during a 14-year tenure at Wood Mackenzie, leading significant strategies and initiatives. Barry also holds a Bachelor of Engineering in Computing from Edinburgh Napier University.