Casey Kaplan

Senior Director Of Customer Acquisition, Fox News Media at FOX Corporation

Casey Kaplan currently serves as Senior Director of Customer Acquisition at Fox News Media, having oversight of acquisition initiatives for Fox Nation, Fox Weather, and Fox News International since September 2019. Kaplan excels in building internal paid media capabilities and manages a team focused on developing effective paid media campaigns while optimizing campaign performance against critical KPIs. Previous experience includes significant roles at WWE, where Kaplan was responsible for CRM communications and subscriber retention for WWE Network, and roles in email marketing at Bliss and Atlantic Coast Media Group, managing multiple email marketing strategies and teams. Kaplan holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Arts from the University of Scranton.

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